This podcast and Article have a lot of ideas worth checking out if you do Marketing of any kind. Great examples referenced in the article text.
Here's a quote pulled from the article:
“We are classically trained as marketing people to describe value,” Robert says. “The new muscle is to create value.”
He says that the future is in creating Useful Experiences as we transition from Relationship Marketing (what's going on now).
Thanks for the podcast & article
Social Media Marketing Podcast 145, in this episode Robert Rose will explore how creating experiences can help you stand out in a noisy world.